Woman Zoom Pose
Main photo

Senior UX/UI Designer

Portfolio

Hi, I’m Sergei a UX/UI designer and product thinker based in Europe. My focus is on complex systems, clean structure, and intuitive user flows.

Hi, I’m Sergei a UX/UI designer and product thinker based in Europe. My focus is on complex systems, clean structure, and intuitive user flows.

Hey, Just An Intro

A Serbia-based UX/UI designer, specializing in turning complex ideas into clear, scalable, and user-centered product design solutions.®

Designing with Purpose

I craft user-centered interfaces for complex systems—focusing on clarity, structure, and real business impact. From HR platforms to cybersecurity dashboards, my goal is always the same: make products that are intuitive, scalable, and meaningful.

Let’s Work Together

Need a designer who can dive into complexity and bring structure to the chaos? Whether it’s rethinking user flows, refining interfaces, or shaping a design system—let’s build something users will actually enjoy using.

Featured Works

GBSV✱

©2025

Visual Cases

Web & Visual

Explore a selection of thoughtful, user-centered design projects created to improve digital products and support business goals. Each case showcases my focus on clarity, usability, and polished visual execution.

Complex Features

GBSV✱

©2025

Complex features

UX/UI Work

Explore my UX/UI work to see how I tackle complex product challenges with clarity and structure. Each case breaks down the process — from research to final design — and highlights the thinking behind the solutions.

Approach Style

GBSV✱

©2025

01
Discovery & Strategy

I begin by aligning with your business goals and user needs. Through research (making US, JTBD, benchmarking, etc), competitor analysis, and structured planning, I define the foundation for scalable, goal-driven design.

02
Design & Development

From wireframes to polished UI, I craft interfaces that balance clarity, logic, and visual consistency. I work with design systems, tokens, and Figma to ensure clean handoff and cohesive execution across teams.

03
Handoff & Growth

Once the designs are validated, I provide detailed specs, support developers, and monitor implementation. Post-launch, I review UX metrics and user feedback to identify improvements and plan next iterations.

Stats & Facts

I take pride in crafting interfaces that balance clarity, structure, and usability. Every interaction has meaning — and I’m here to make sure it’s both elegant and effective.

0+

0+

Years Experience

In the web design industry field.

0+

0+

Years Experience

In the web design industry field.

0+

0+

Projects Done

Around worldwide in last five years.

0+

0+

Projects Done

Around worldwide in last five years.

0%

0%

Satisfied Clients

With a great experience and results.

0%

0%

Satisfied Clients

With a great experience and results.

Woman Side Pose

Voices About Me

GBSV✱

©2025

Testimonial

Trusted By Experts

Real stories from real clients. See how our designs have transformed international and elevated businesses, and created lasting impressions.

Anton

"Sergey brings clarity to complexity. Thoughtful, strategic, and user-focused — his designs consistently earn praise from both users and the team."

Anton Shurukov

Project Manager

Potok

Man

"Sergey doesn’t just design — he simplifies the complex with style and thoughtfulness. Always ahead of the curve, always a pleasure to work with."

Varvara Paniukova

Sr. Product Designerer

Joom

Woman

"Elegant solutions, clear logic, and genuine attention to what users truly need — that’s what consistently shines through in Sergei’s approach to design."

Yuliia Redko

System Analyst

Positive Technologies

Paul

"With Sergei we launched a full project from scratch together — focused, collaborative, and always driving things forward. A truly productive partnership."

Paul Firsov

CEO

ProxyMarket

Woman

"Thanks to the redesign, the site finally reflects the spirit of modern fencing — structured, dynamic, and accessible. It’s much easier to find what we need."

Eduard Wolfson

Secretary of the FFR

Fencing Federation of Russia

Sveta

"Brings clarity, structure, and calm leadership to complex design challenges — the kind of teammate who quietly makes the whole team stronger."

Lana Platonova

Product Designer

Positive Technologies

Let's Work Together

GBSV✱

©2025

Contact Now

Contact Me!

Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.

Available Worldwide

Available Worldwide

Woman Zoom Pose
Main photo

Senior UX/UI Designer

Portfolio

Hi, I’m Sergei a UX/UI designer and product thinker based in Europe. My focus is on complex systems, clean structure, and intuitive user flows.

Hey, Just An Intro

A Serbia-based UX/UI designer, specializing in turning complex ideas into clear, scalable, and user-centered product design solutions.®

Designing with Purpose

I craft user-centered interfaces for complex systems—focusing on clarity, structure, and real business impact. From HR platforms to cybersecurity dashboards, my goal is always the same: make products that are intuitive, scalable, and meaningful.

Let’s Work Together

Need a designer who can dive into complexity and bring structure to the chaos? Whether it’s rethinking user flows, refining interfaces, or shaping a design system—let’s build something users will actually enjoy using.

Featured Works

©2025

Visual Cases

Web & Visual

Explore a selection of thoughtful, user-centered design projects created to improve digital products and support business goals. Each case showcases my focus on clarity, usability, and polished visual execution.

Complex Features

©2025

Complex features

UX/UI Work

Explore my UX/UI work to see how I tackle complex product challenges with clarity and structure. Each case breaks down the process — from research to final design — and highlights the thinking behind the solutions.

Approach Style

©2025

01
Discovery & Strategy

I begin by aligning with your business goals and user needs. Through research (making US, JTBD, benchmarking, etc), competitor analysis, and structured planning, I define the foundation for scalable, goal-driven design.

02
Design & Development

From wireframes to polished UI, I craft interfaces that balance clarity, logic, and visual consistency. I work with design systems, tokens, and Figma to ensure clean handoff and cohesive execution across teams.

03
Handoff & Growth

Once the designs are validated, I provide detailed specs, support developers, and monitor implementation. Post-launch, I review UX metrics and user feedback to identify improvements and plan next iterations.

Stats & Facts

I take pride in crafting interfaces that balance clarity, structure, and usability. Every interaction has meaning — and I’m here to make sure it’s both elegant and effective.

0+

0+

Years Experience

In the web design industry field.

0+

0+

Projects Done

Around worldwide in last five years.

0%

0%

Satisfied Clients

With a great experience and results.

Woman Side Pose

Voices About Me

©2025

Testimonial

Trusted By Experts

Real stories from real clients. See how our designs have transformed international and elevated businesses, and created lasting impressions.

Anton

"Sergey brings clarity to complexity. Thoughtful, strategic, and user-focused — his designs consistently earn praise from both users and the team."

Anton Shurukov

Project Manager

Potok

Man

"Sergey doesn’t just design — he simplifies the complex with style and thoughtfulness. Always ahead of the curve, always a pleasure to work with."

Varvara Paniukova

Sr. Product Designerer

Joom

Woman

"Elegant solutions, clear logic, and genuine attention to what users truly need — that’s what consistently shines through in Sergei’s approach to design."

Yuliia Redko

System Analyst

Positive Technologies

Paul

"With Sergei we launched a full project from scratch together — focused, collaborative, and always driving things forward. A truly productive partnership."

Paul Firsov

CEO

ProxyMarket

Woman

"Thanks to the redesign, the site finally reflects the spirit of modern fencing — structured, dynamic, and accessible. It’s much easier to find what we need."

Eduard Wolfson

Secretary of the FFR

Fencing Federation of Russia

Sveta

"Brings clarity, structure, and calm leadership to complex design challenges — the kind of teammate who quietly makes the whole team stronger."

Lana Platonova

Product Designer

Positive Technologies

Let's Work Together

©2025

Contact Now

Contact Me!

Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.

Available Worldwide

Woman Zoom Pose
Main photo

Senior UX/UI Designer

Portfolio

Hi, I’m Sergei a UX/UI designer and product thinker based in Europe. My focus is on complex systems, clean structure, and intuitive user flows.

Hey, Just An Intro

A Serbia-based UX/UI designer, specializing in turning complex ideas into clear, scalable, and user-centered product design solutions.®

Designing with Purpose

I craft user-centered interfaces for complex systems—focusing on clarity, structure, and real business impact. From HR platforms to cybersecurity dashboards, my goal is always the same: make products that are intuitive, scalable, and meaningful.

Let’s Work Together

Need a designer who can dive into complexity and bring structure to the chaos? Whether it’s rethinking user flows, refining interfaces, or shaping a design system—let’s build something users will actually enjoy using.

Featured Works

GBSV✱

©2025

Visual Cases

Web & Visual

Explore a selection of thoughtful, user-centered design projects created to improve digital products and support business goals. Each case showcases my focus on clarity, usability, and polished visual execution.

Complex Features

GBSV✱

©2025

Complex features

UX/UI Work

Explore my UX/UI work to see how I tackle complex product challenges with clarity and structure. Each case breaks down the process — from research to final design — and highlights the thinking behind the solutions.

Approach Style

GBSV✱

©2025

01
Discovery & Strategy

I begin by aligning with your business goals and user needs. Through research (making US, JTBD, benchmarking, etc), competitor analysis, and structured planning, I define the foundation for scalable, goal-driven design.

02
Design & Development

From wireframes to polished UI, I craft interfaces that balance clarity, logic, and visual consistency. I work with design systems, tokens, and Figma to ensure clean handoff and cohesive execution across teams.

03
Handoff & Growth

Once the designs are validated, I provide detailed specs, support developers, and monitor implementation. Post-launch, I review UX metrics and user feedback to identify improvements and plan next iterations.

Stats & Facts

I take pride in crafting interfaces that balance clarity, structure, and usability. Every interaction has meaning — and I’m here to make sure it’s both elegant and effective.

0+

0+

Years Experience

In the web design industry field.

0+

0+

Projects Done

Around worldwide in last five years.

0%

0%

Satisfied Clients

With a great experience and results.

Woman Side Pose

Voices About Me

GBSV✱

©2025

Testimonial

Trusted By Experts

Real stories from real clients. See how our designs have transformed international and elevated businesses, and created lasting impressions.

Anton

"Sergey brings clarity to complexity. Thoughtful, strategic, and user-focused — his designs consistently earn praise from both users and the team."

Anton Shurukov

Project Manager

Potok

Man

"Sergey doesn’t just design — he simplifies the complex with style and thoughtfulness. Always ahead of the curve, always a pleasure to work with."

Varvara Paniukova

Sr. Product Designerer

Joom

Woman

"Elegant solutions, clear logic, and genuine attention to what users truly need — that’s what consistently shines through in Sergei’s approach to design."

Yuliia Redko

System Analyst

Positive Technologies

Paul

"With Sergei we launched a full project from scratch together — focused, collaborative, and always driving things forward. A truly productive partnership."

Paul Firsov

CEO

ProxyMarket

Woman

"Thanks to the redesign, the site finally reflects the spirit of modern fencing — structured, dynamic, and accessible. It’s much easier to find what we need."

Eduard Wolfson

Secretary of the FFR

Fencing Federation of Russia

Sveta

"Brings clarity, structure, and calm leadership to complex design challenges — the kind of teammate who quietly makes the whole team stronger."

Lana Platonova

Product Designer

Positive Technologies

Let's Work Together

GBSV✱

©2025

Contact Now

Contact Me!

Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.

Available Worldwide